TanLuxe™ Instant Tan Glow Formula
No Sun Needed
Flawless Tan Effect
- Formulated with natural DHA derived from non-GMO sugar beets, providing an even, streak-free tan.
- Fast-absorbing, no streaks, no orange tones, creating a natural, sun-kissed bronze.
Deep Nourishment & Hydration
- Infused with coconut oil, shea butter, and cranberry extract, it is deeply nourishing and moisturizing to the skin, leaving it soft and smooth.
- Coconut oil provides extra moisture, enhancing the skin's shine and elasticity for a youthful glow.
Soothing & Skin Repairing
Witch Hazel helps relieve inflammation and irritation, fights acne, prevents infections, and protects the skin from external damage.
Long-lasting Tropical Scent
With its creamy texture and fast absorption, the lotion envelops the skin in a soft tropical fragrance, offering a pleasant scent experience while developing a beautiful tan.
Concerned about irritating sensitive skin?
Worried about uneven application?
Bothered by chemical smell?
Afraid of staining clothes?
Check out our users' before-and-after photos before purchasing.
As you can see by the one photo, I am normally pretty pale in the winter, and this gives me that nice, sun-kissed glow without looking orange. I was a little nervous because I had never used a self-tanner before, but this was easy to apply, did not leave streaks, and did not seem to rub off on clothing. It comes out white, then over the course of the next 8 hours, your skin starts to darken. I got the lighter of the two: fair-medium color, and it worked great for me. Overall, I am very happy with this product and glad I decided to go with this over an expensive tanning salon. Amelia H, NewYork
I woke up expecting to reapply my self-tanner, but I didn’t need to! After years of streaky, orange fails, Beauty by Earth’s lotion finally delivered. A light layer dries in 20 minutes with no stains, no chemical smell, and no grease—just a natural glow. My 7.5 oz tube will last months, and the results (see 24-hour before/after) are worth every penny. Sun-safe, wrinkle-free perfection! Siobhan, Dublin
I’ve used several self-tan products over the years, and so far, I’m really happy with this one! I like that it’s a more natural product, and the fragrance is mild. I do feel like maybe I detect a little bit of an orange hue, but that could just be because I’ve been so white for so long, and that’s how I’m used to seeing myself. Haha. (Thanks, Winter.) I applied it with rubber gloves, which is my favorite method of self-tan application. I pull the gloves back to blend the product into my hands. Yeah, it does take a bit of effort to get this product rubbed in all the way, but I found it helped me to pay extra attention to even application. It was very moisturizing and left my skin feeling very soft. At about 6-7 hours after application, I could see a noticeable difference, and I have no streaks or spots, very even tan. I am very fair and purchased the medium/dark. I’m not sure if I would have been better off with the lighter shade. Emily, Miami
As a stage 4 melanoma survivor, I avoid the sun but hate looking pale. This self-tanner is a game-changer! I achieved a natural, sun-kissed glow that my husband loves. It's buildable and streak-free – even my daughter's daycare thought I'd been outdoors! Applies easily with a mitt (no stained hands) and is pregnancy-safe. My new summer essential!
——Madison, New York
Quick results with a natural tan that shows instantly! No harmful chemicals, gentle and safe for your skin.
DHA (Dihydroxyacetone)DHA is the core tanning ingredient in nearly every self-tanner out there. Our DHA is uniquely derived from non-GMO sugar beets to provide you with that flawless glow. How does DHA work? Good question. DHA reacts by temporarily darkening your dead skin cells on the surface. Similar to a browning apple laid out once you've cut into it, you will start to notice the color change as time goes by.
COCONUT OIL (Cocos nucifera)Infuses skin with moisture, enhancing shine, elasticity, and youthful glow to hair and skin.
WITCH HAZEL (Hamamelis Virginiana)
Relieves inflammation and skin irritation, fights acne, wards off infections and protects against skin damage.
SHEA BUTTER (Butyrospermum Parkii)
Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation.
How To Use?
EXFOLIATE!
Ready to tan? Start by exfoliating your skin. Use a loofah, exfoliating pad, or a body scrub to gently get rid of dead skin cells – our self-tanning application kit will give you all the tools you need for a perfect tan. This will help make sure your tan lasts as long as possible. Give your feet, ankles, wrists, and elbows a little moisturizing love beforehand to help make sure they don’t end up darker than your body (these are extra porous areas).
PRO TIP: Wait a day or two after shaving before using our self-tanner.
APPLY SELF TANNER
Apply a quarter-size amount of our clean-ingredient self-tanner onto your mitt or applicator brush. Begin applying in sections, starting from your legs and working your way up. Use long, sweeping motions to ensure a streak-free application. Make sure to apply more lightly and blend well on your wrists, ankles, and hands. For your back, apply tanner with a mitt or grab a friend to help.
LET YOUR TAN DEVELOP
For best results, wait at least an hour with the tanner on your skin before showering, swimming, or doing any kind of aerobic exercise. After 6-8 hours, you'll see that beautiful tan develop. If you want to go darker, just reapply another coat after about an hour. Most people wait about 4-7 days before reapplying to maintain the perfect glow, but do what works for you. Apply lotion daily for the longest lasting results.
MAINTAIN THAT GLOW!
Help your tan last by applying moisturizer daily to your skin.
Don't wait any longer! Due to limited availability and high demand, they won't be available for long.
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